The initiative was created to bridge two worlds: real estate and social impact. In Quebec, thousands of real estate and mortgage brokers complete transactions every year. These transactions represent meaningful financial milestones. The idea behind the initiative is simple — what if a small voluntary contribution linked to those transactions could help create opportunities for children? Rather than asking for separate fundraising efforts, the model integrates giving directly into existing transactions. It transforms everyday professional activity into collective impact. The initiative was built on humility and practicality — offering brokers and clients a simple, transparent way to contribute to children’s access to sports, safe environments, and structured programs.